Flower power: bloomcore is home décor’s latest trend
While we’ve gone mad for the lush green of house plants, a new interior fashion wants to bring more colour and botanical pattern back into our homes. Bloomcore encourages us to embrace flowers, buds and delicate petals and if you want something longer lasting than a bunch of real blooms, you’re in luck.
Both High Street stores and online retailers are on board with bloomcore, with our prettiest native flowers featuring across an array of fabrics and home accessories. From the softest of pastels and ditsy mini prints to big, blousy blooms and vivid colours, here’s our pick.
Best for cushions
Flower-adorned cushions are a quick way to add bloomcore style to a plain sofa or armchair and John Lewis has an amazing selection. The Sissinghurst embroidered cushion depicts a garden border filled with hollyhocks, marguerites and alliums, while the Botany cushion is digitally printed with delicate wildflowers.
Best for accessories
The department store Liberty has always championed floral prints and it remains a star retailer for flower-adorned accessories, with an amazing selection sold online. Choose from Coco & Wolf’s Frill Edge Tablecloth and reversible wavy-edge napkins – both of which feature some of Liberty’s best floral prints – the Poppy coaster from Avenida Home’s Flora Collection and the House of Hackney Floribunda Cotton Velvet Narcissus Table Lampshade.
Best for by-the-metre fabric
Sanderson is the home of English country garden prints, applied to both wallpapers and fabrics. The latter is a great option if you need an item custom-made or upholstered. A sofa covered in the Sorilla Mimosa fabric would add immediate country cottage vibes, while the Very Rose and Peony fabric in the kingfisher/rowanberry colourway could turn a tired sofa into a floral focal point.
Best for chintzy classics
Despite its stand-alone shops closing, the Laura Ashley brand – and its unmistakable brand of floral homewares – remains for sale online. Its Pembrey bed linen set is sold through Marks & Spencer, featuring peonies and hydrangeas printed on a pale, raspberry-pink background.
Best for ditsy flower prints
Like Laura Ashley, the Cath Kidston brand lives on via another retailer. This time it’s Next that has become a reseller of the distinctive vintage florals. Its selection of roller blinds and curtains is a great way to introduce bloomcore to an already decorated room. Try the Magical Kingdom roman roller blind or the purple sweat pea curtains – both made-to-measure.
Best for retro vibes
The fine black outline around the cosmos, daisies and forget-me-nots is what gives the She’s a Wildflower wallpaper from Lust Home its 1970s hippy-esque feel. Available printed on a vintage cream, pale blue or rose pink background.
Best for a bold look
If you’re worried that your home might look too twee with a glut of pastels, opt for a wallpaper where the flowers are set on a dark background. This delicate stems wallpaper from Lucie Annable features watercolour flowers printed on a rich, navy backdrop.
Best for big blooms
Some of the most stunning oversized florals can be found at Graham & Brown. Its collection of wall murals are ordered-to-measure and come in four paper finishes. The biggest statement can be made with the Bloem mural – available in four colourways, with the Mood option the most dramatic.
If you’re preparing to give your home a design makeover ahead of a sale or rental agreement, call us for advice.
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